LOGO DESIGN | BRAND | WEBSITE | SOCIAL MEDIA MARKETING
From conception to reality
“Working with Gumdrop has been inspiring to say the least- we are very happy with the outcome and look forward to a lifelong relationship.”
-DeVon Bailey, CEO
Bringing an Artful Edge to Business Consulting
Bailey owner, DeVon Bailey, had a common concern when he approached us to help establish his brand- he wanted his company to stand out from the crowd with a modern edge but also to instill trust. From square one, we worked closely with DeVon to build a memorable, creative brand identity and seamless digital experience that won’t get lost in the competition.
Brand Discovery Process
To kick the project off, we interviewed DeVon to get a sound view of the company’s culture, mission and tone. From there, our team conducted market analysis to pinpoint Bailey’s ideal positioning amongst competitors.
With that data set, we were able to evolve 3 distinct brand identities as viable possibilities, which would be reviewed by our team, the client and tested on the identified target audience.
Expanding into a Design System
The winning brand identity was inspired by the Bauhaus art movement of the early 1900’s. At its core, the movement strived to combine aesthetics and style with everyday functionality for the masses, which is right up the alley of the project.
As Bailey will be offering branding packages to its own clients, it’s very important the company comes off as stylish and modern while also being perceived as accessible and essential. From there, we needed to create various brand guidelines to ensure consistency across platforms.
A Design System is a systematic approach to product development — complete with guidelines, principles, philosophies, and code. It enables product teams to easily share learnings across silos, avoid duplicate work and focus more on user experience problems rather than UI problems.
Getting Web Ready
Our team has developed precise and iterative modalities of working together to bring a web development project to life, employing Github, Miro, Slack and cloud-based technologies to organize information and evolve as we go.
The feedback loop inside our team, as well as with our clients, is expedient and ensures all the bases are covered throughout project development.
User Experience Expertise
Our UX designers interviewed all Bailey stakeholders and worked closely with our team to identify what features the website will need and what type of digital experience will best serve the brand’s mission. They began a process of sketching out Bailey’s wireframes (and eventually comprehensives) to map out the overall flow and structure of the website.
Our web developers met with the UX lead and set out to bring the vision to life.
Bailey On Your Side
After an in-depth process of dedicated iteration, Bailey’s site launched. The company has gone on to work with multiple small businesses to accelerate their goals and vision.